Best Book Promotion Ideas
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One of the book-related pages already built into Pagewheel for you to customize quickly is an event page that collects your RSVPs, allows you to give them a freebie (if you want), assembles their contact details and even sends them a reminder email.
Promo site prices range from free to hundreds, and well-chosen promotions reach their intended audience, increase sales, and minimize expenses. To be clear, this list of sites does not endorse or recommend one service provider over another, and please keep in mind links worked at the time recorded but may change.
Book Promotion Ideas for Authors
33. Develop a content calendar for consistent blogging. Sometimes blogging becomes an afterthought for authors, but it’s really one of the BEST ways to draw traffic to your author website. A content calendar will help keep you accountable.
35. Create and share infographics related to your book. You can use Canva or Visme to create enticing, book-related infographics for potential readers. Put these up wherever you have an online presence.
Is this list long? Yep. Are you supposed to do all 41 things this week? Absolutely not. Pick a few ideas that excite you and start there. Consistency beats overwhelm every time. If you feel a little overwhelmed, check out Pagewheel’s tools, community and even weekly trainings/Q&As.
33. Develop a content calendar for consistent blogging. Sometimes blogging becomes an afterthought for authors, but it’s really one of the BEST ways to draw traffic to your author website. A content calendar will help keep you accountable.
35. Create and share infographics related to your book. You can use Canva or Visme to create enticing, book-related infographics for potential readers. Put these up wherever you have an online presence.
TikTok Book Promotion Ideas
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If users take the time to comment on your videos, make sure to reply! You can even use the video reply feature to keep conversations going and create even more content — like how author Thomas R. Weaver does here.
Aparna Verma, a novelist, has successfully used TikTok to promote her Indian fantasy novel, The Boy with Fire. Verma knew that she wanted to target South Asian readers and not just make writing advice videos, so she began creating videos that would appeal to her audience. Her book hit number one on Amazon in its category and was featured on NBC News. It will be republished as The Phoenix King next year by Orbit, a division of Hachette. Verma suggests that authors learn about the popular BookTok tropes and point to them in their work, and research other nonfiction writers and readers in their category to see what video styles work best.
